Of Its Award-Winning Software for Consumer Packaged Goods
(Stamford, CT, April, 2005) – Design2Launch (“D2L”), creators of software for the consumer packaged goods and creative services industries, today announced the release of version 3.0 of its award-winning solution.
Design2Launch is a hosted software solution providing a communication platform and digital workflow for design process of new product development. D2L specializes in the management of artwork and packaging. The D2L solution is designed to speed product time to market, lower product innovation costs and better control the complexities of the product and packaging development cycle. Design2Launch enables powerful package visualization far earlier in the design, research and approval process, becoming a tool for management decisions at far lower costs. As a Web-based solution, it erases compatibility issues and enables cross-departmental collaboration, for example, between design and engineering departments, as well as externally to design and ad agencies.
“With the release of version 3.0 of the Design2Launch solution, an entirely new level of color proofing and package collaboration functionality, is now available to packaged goods companies addressing their time-to-market cycles,“ said Alison Malloy, President and CEO, Design2Launch. “Every individual and department involved in the process of creating and approving consumer packaging can now collaborate with an unparalleled set of tools from their desktops. We believe that the Design2Launch system can save companies hundreds of thousands of dollars by removing time and visualization roadblocks in their creative, package design, routing and approval cycles.“
Design professionals and customers agree. “Our digital assets are vital to our day-to-day business and making these assets easily available Pernod-Ricard USA® will increase its overall brand communication and speed to market” said Neal Larkin, Director of Sales Promotions, Pernod Ricard USA®. “We are dedicated to ensuring our national marketing, sales and distribution organization can quickly and easily access and collaborate on Pernod-Ricard USA’s wealth of approved visual assets providing our people a significant competitive advantage in the field“ says Larkin.
Design2Launch version 3.0 is a fully integrated portfolio of powerful visualization tools delivered in a highly secure, Web-based collaborative environment:
• Visual Asset Manager – A flexible digital storehouse for all of a brand’s packaging assets, including: graphics, logos, and other artwork; packaging materials; advertising, marketing and other communications; POP displays; regulatory. Gives the ability to store, search, and retrieve digital assets.
• Supplier Submission Manager – Provides the ability for a client’s suppliers/vendors to submit digital files to their Visual Asset Manager; enabling faster, simpler receipt, storage and management of all supplier submissions.
• Collaboration, Mark-up, Approval – Enables collaboration, mark-up, review, revision and approval of graphics among a group of registered users. The approval functionality uses a strictly managed, FDA CFR 21 Part 11 compliant version control methodology.
• Color Management and Communication – Provides both soft and hard pre-press proofing capabilities with vivid, accurate color and dramatic time and cost savings. Enables clients to accurately proof color in-house, reducing color separator and other pre-press costs.
• File Transfer Module – Our newest bundled service provides a faster, less expensive and more secure method to seamlessly upload/download large files to and from the Visual Asset Manager.
• Graphic Delivery System – Secure links to files that stored in the Visual Asset Manager can be sent to both registered and non-registered/temporary users: including agencies, printers, packaging firms and corporate offices.
• Project Tracking – Depending on the information that you choose to store and capture in the system, D2L can create reports so that Users may obtain information in the desired format. Reports templates are created separately. Once created, the reports can be run at any time by any user that has the appropriate permissions.
