Kodak and Design2Launch Speakers at FUSE Conference

(ROCHESTER, NY – April 13, 2007) Kodak and Design2Launch (D2L) will present their joint Graphic Lifecycle Management system (GLM), a comprehensive workflow solution for global marketing and creative teams, at the FUSE Design Conference, April 16–18 at Pier 60 in New York City.

Ron Malloy, Chief Strategy Officer, Design2Launch, Inc., and Neal Larkin, Director of Sales Promotion at Pernod Ricard USA, will speak at 1:15 p.m. Wednesday, April 18, on the GLM panel about managing graphics from creation to production. They will discuss how this solution manages all of the digital assets internationally for Pernod Ricard USA’s marketing projects, and how D2L and Kodak provide an easy to use end to end digital workflow solution that improves speed, visibility and efficiency across an enterprise.

The system is currently available from D2L and Kodak in the United States and Canada, and is being utilized by market leaders in the pharmaceutical, food and beverage; automotive; and consumer packaging markets.

“Our mission is to provide global marketing and creative teams with easy to use digital workflow solutions that expand communication and collaboration among internal departments, disperse corporate teams, external agencies, and print service providers, enabling our customers to maximize time and resources, reduce costs, and increase overall speed-to-market,” said Malloy.

D2L and Kodak’s GLM solution provides instant visibility to “time and resource challenged” marketing and creative teams, streamlining collaboration, routing and approval, project management, tracking, proofing and reporting. The modular system links Kodak’s color management, print production workflow and proofing capabilities with D2L’s software for all types of graphics creation, including sales and marketing materials, print and web advertising, direct mail, POP and packaging.

The Graphic Management system is available as an enterprise system or as a hosted solution. Modules include: Visual Asset Management, Routing and Approval, Collaboration and Mark–Up, Project Management and Tracking, Auto File Conversion, and File Transfer Management.

Click here to access full article