Creating prototypes with accurate look and feel

Q: You can get a good visual representation of a package in 3-D rapid prototypes, but it is difficult to engage the consumer completely in how the package will accurately feel. What can be done to create this feel?

A: Technology has a way to go before it can accurately replicate feel. However, a few companies can produce physical prototypes with an accurate look and feel.

In addition, software solutions can help engineering, creative, and marketing departments collaborate more effectively on both 2-D and 3-D concept artwork and packaging, making prototyping more effective. They can enable real-time viewing of large files, providing a full suite of collaborative tools for faster and more accurate feedback and approvals.

You can combine these tools with a customized workflow and a visual asset management system to accelerate iterative design cycles and sign-offs, track changes, and maintain version control. These benefits all reduce miscommunication and mistakes, and produce more accurate, realistic prototypes.
—Ron Malloy, VP of Business Development, Design2Launch
Source: ShelfImpact™

About Design2Launch
Design2Launch provides user-friendly solutions that make launching consumer packaged goods easier, faster and less costly. By working closely with industry leaders to address the complexities involved in bringing products to market, the company has pinpointed the specific areas in the design and launch process where technology can make a substantial difference. Design2Launch software simplifies the concept-to-production phase by harnessing advanced technology to deliver useful and effective tools in enterprise content management, collaboration, package visualization, color management and pre-press proofing. These modules - delivered with state-of-the-art security and backed by dedicated customer service - form a seamless end-to-end solution for managing and speeding products to market. Founded in 1999, Design2Launch is based in Stamford, CT.