Design2Launch
Vice President Presents at the HBA Expo 2004
Discusses Visualization Strategies
for Labeling and Decorating
(New York, NY –
November 15, 2004) – Ron Malloy, Vice President
of Business Development for Design2Launch, Inc., was
a featured speaker and panelist at the 2004 HBA (Health
& Beauty America) Expo break-out session titled
“Labeling and Decorating.” Mr. Malloy’s
speech, entitled “Packaging Visualization: Helping
Others See the Possibilities,” addressed the
importance of having a digital workflow and early-stage
visualization capabilities for labels and decorations.
Focusing specifically
on the management of packaging and artwork, Mr. Malloy
addressed how advanced digital workflows can handle
packaging and artwork from concept initiation to production
graphics. In addition, he noted that utilizing “sign-off”
quality visualization technologies like those offered
by Design2Launch, especially in conjunction with a
digital workflow, can help CPG companies reduce time
to market, increase profits and improve compliance.
“It’s
important to let people know that there are simple,
effective ways for every participant in the creative
chain to communicate and collaborate more efficiently,”
said Mr. Malloy.
He also discussed
strategies and technologies for utilizing digital
design assets more effectively and increasing market
share via improving product introductions.
The HBA Expo, held
at the Jacob Javits Center in New York, has been the
definitive event for the cosmetic, fragrance and personal
care industry for over 11 years. The "Labeling
and Decorating" session was led by Marianne Klimchuk,
Associate Chairperson of the Packaging Design Department
at FIT.
About
Design2Launch
Design2Launch provides user-friendly solutions that
make launching consumer packaged goods easier, faster
and less costly. By working closely with industry
leaders to address the complexities involved in bringing
products to market, the company has pinpointed the
specific areas in the design and launch process where
technology can make a substantial difference. Design2Launch
software simplifies the concept-to-production phase
by harnessing advanced technology to deliver useful
and effective tools in enterprise content management,
collaboration, package visualization, color management
and pre-press proofing. These modules - delivered
with state-of-the-art security and backed by dedicated
customer service - form a seamless end-to-end solution
for managing and speeding products to market. Founded
in 1999, Design2Launch is based in Stamford, CT.
